This series of five ONLINE workshops focuses on how to successfully realise innovation in your business. How do you turn promising ideas into realisable products and services in ways that are responsible, responsive and ultimately successful?
What is innovation really all about? Innovation has been a buzz word in the business world for decades yet in recent years, both academia and industry have researched and implemented new approaches to innovation that can contribute to sustainable and commercial success.
This promises to be an exciting, interactive and immersive series of workshops to develop innovation knowledge and skills to progress ideas to commercial value.
Delivered by the University of Brighton’s School of Business and Law’s innovation expert Paul Levy and guest experts we will explore the different types of innovation, how to start innovation projects and get authentic and feasible ideas off the ground, proving the underpinning concepts, testing ideas and building viable and motivating business cases.
During the sessions we’ll invite you to work in a confidential setting on real ideas, prospects and the potential of your own business to work on current innovation possibilities or to develop new ones. We’ll work with a range of powerful approaches including STEPS, which offers an effective narrative way of making innovation come to life in your business.
These interactive and challenging sessions will cover how to undertake deep market and community analysis, conduct pilots, effect trials, alpha and beta testing as well as moving beyond collusions of mediocrity, making bold decisions on whether to launch or let go.
Combining a mix of carefully chosen current innovation theory, practical approaches with stories of both success and failure, we’ll deep dive into the world of innovation, with a not always comfortable journey through what works and what sabotages success. Join us for a real, no-nonsense exploration of innovation in the 2020s and beyond.
It is suitable for business owners of Small and Medium-sized businesses, including social enterprises and any staff responsible for new product or service development or operational improvement.
STEPS builds towards the successful launch of an innovation idea. This evolves over five stages, building like a great story. These stages climb towards the realisation of the innovation idea in the commercial world, delivered effectively, ethically and responsibly. We SCOPE the innovation idea (or ideas) then put those ideas to the TEST. Having rigorously tested we enter the stage of EVALUATION before we PILOT and SCALE up. At any stage the idea might not survive or need to be reframed or reimagined.
Scope – 2nd May 09:00am-11:00am
How do you get started on an innovation project?
Taking the first step, we will Identify ideas for innovations and how to develop initial concepts. You often hear the terms “good” or “bad” idea, but is there really such a thing as a bad idea? What are the essential characteristics of ideas and where do they really come from? What does it take to “ideate” successfully?
It is important to first scope what you are looking to achieve. In this session we will cover;
This is all about scoping – not only the potentially innovative ideas, but also the business as a whole.
Test – 2nd May 11:30am-1.30pm
We have an idea that might potentially be our next telling innovation. So, in step two, let’s put that idea (or those ideas) to the test.
That begs a big and important question: How can you prove that your idea and concept will work and what do you need to do to test that out rigorously?
In this session we’ll introduce some key approaches that enable your business to test out, and inquire into your innovation idea.
The idea may not survive these tests. We may go back to square one, or the idea may need to morph into something else. We’ll challenge, be prepared to break any collusion, and these evidence and instinct-based conversations will need to be no-holds-barred real!
Evaluate – 2nd May 3:00pm-5:00pm
The idea has survived, possibly changed and already innovated and improved. Now we have a potentially viable concept.
It’s time to evaluate. We have probably arrived at different versions of the idea, different options and scenarios.
We are beginning to consider and imagine making this idea a real commercial proposition. So, how do you further evaluate this to commercialisation?
We use a range of approaches, whether our idea is going to become a new product, a service. This gritty session will get hands-on with
Pilot – 9th May 2023 9:00am-11:00am
If the evaluation results in a minimum, baseline innovation that is viable – genuinely realisable then we reiterate the earlier stage of “testing” but this time we “test out”, we pilot. This can be an exciting and sometimes frightening step.
Before you launch it is best to pilot the innovation. People get to test drive, to try out and the feedback is essential and can confirm or push back. These are the first night reviews. We do this smartly and in this session we’ll explore how. From Piloting to prototyping, from focus groups and testing to destruction, from Alpha to Beta testing and beyond. It’s a learning cycle and we may need to take a step back before we take further steps forward. Learning, experimentation, feedback and feed forward… For many innovators, this is a thrilling stage; for the egos, it is painful!
In this session we will be exploring how to test the innovation on customers and wider communities in many different ways.
Scale – 9th May 2023 11:30am-1.30pm
Once you have the concept tested, evaluated, working and being given an impactful thumbs up by the market and key players in the field, the next step is the big one – launch and scale up.
Of course you’ll need a plan of how to reach the market and to “give live”.
This session will cover;
As you can see, over the 5 sessions, the innovative narrative builds, a potential and fulfilling, sustainable and exciting story build and is delivered into the world. During these STEPS workshops, you’ll be on a journey of learning – plenty of conversation, discovery and inquiry and plenty of open windows into the realm of innovation, drawn from university research and real applied experience.
Start on which ever step is most applicable to your stage of innovation development and knowledge OR attend all the sessions to make sure you haven’t missed something critical in your research and development. Missed a session? Don’t worry we will be repeating them.
Once you have taken part in one or more of our STEPS sessions you can book a 1-2-1 meeting with our innovation experts to discuss how you are going to implement the learning.
Simply join RISE and we will check your eligibility for the programme. You need to be a Small or Medium-sized Enterprise and based in the West Sussex or wider Coast to Capital region.
Book your space on one or more STEPS workshops via the buttons above or through our events page or Register your details and our team will call you to discuss which STEPS are best for you.
May 02, 2023–
May 09, 2023