In today’s competitive business landscape, safeguarding your intellectual property is crucial for the success and longevity of your small or medium-sized enterprise (SME). This webinar aims to provide an in-depth overview of trademarks and intellectual property rights, empowering UK SMEs to understand, protect, and leverage their valuable intangible assets.

By the end of this trademark and IP overview webinar, RISE members will have a solid understanding of the importance of protecting their intangible assets, the process of registering trademarks, and the strategies necessary to defend their IP rights. Participants will leave empowered to develop effective trademark and IP protection strategies tailored to their business needs, enabling them to thrive in today’s competitive marketplace and protect their innovation ideas.

Learning outcomes;

After the webinar, attendees will be able to:

• Understand the significance of trademarks and intellectual property (IP) for UK SMEs and their role in protecting valuable intangible assets.
• Differentiate between trademarks, copyrights, patents, and trade secrets, comprehending their respective functions in safeguarding intellectual property rights.
• Gain knowledge of the legal framework governing trademarks and IP rights in the UK, including relevant legislation and regulations.
• Develop an effective trademark and IP protection strategy tailored to their SME, encompassing asset identification, IP searches, trademark selection, and registration.
• Discover available resources, tools, and support services in the UK to assist SMEs in managing and protecting their intellectual property, facilitating informed decision-making and access to further guidance.

Workshop Content;

• Introduction to Trademarks and Intellectual Property
• Legal Framework for Trademarks and IP Rights in the UK
• Benefits of Trademark Registration and IP Protection
• Developing an Effective Trademark and IP Strategy
• Common Misconceptions and Pitfalls
• Case Studies: Successful SMEs and Trademark/IP Protection
• a. Examining local examples of SMEs that have effectively utilised trademarks and IP rights
• Registering a Trademark in the UK: Process and Challenge
• Resources and Support for SMEs
• a. Overview of government initiatives, organisations, and services offering trademark and IP support
• b. Recommended tools and online resources for SMEs

Q&A Session

Addressing participants’ specific questions and concerns

This session will be run by local IP expert and RISE member Clive Bonny, of Strategic Management Partners.